The{{ Gitanjali Group}} has recently launched the {{JewelSouk}}, a multi-brand, multi-category lifestyle store chain that brings together all major jewellery brands under one roof. The first of this new category of stores was inaugurated at the International Terminal of the CSIA, Mumbai by Bollywood star, {{Sonakshi Sinha}}.%% Jewelsouk will serve as a platform for leading fine jewellery, fashion jewellery and watch brands to come together under a common roof and offer a wide variety to the consumer. The emphasis in the new format will be on providing the consumers an easy access to a wide range of national and international brands in a unique ambience that aims to make shopping more pleasurable and more convenient. %% Elaborating on the concept,{{ Mehul Choksi}}, CMD, Gitanjali Group, says, “The Indian consumer is demanding a shopping experience that offers both the variety of choice and the high levels of quality that she enjoys in other leading international cities. JewelSouk aims to satisfy that need and boost the modern retail segment of the trade. It will offer exquisite jewellery and a few other branded lifestyle accessories to satisfy every type of taste.”%% This new format has been introduced at the International Terminal of the Mumbai airport and will subsequently be extended to other lifestyle and luxury department stores that are emerging in the metros and Tier II cities. This will include premier shopping destinations such as Walmart, Centrals, Spencers, Star Bazaar, Kapsons and leading stand alone departmental stores.%% Speaking at the launch of the CSIA store, {{Sonakshi Sinha}} said, “The wide variety of Gitanjali brands at the new store will give passengers an opportunity to buy jewellery at the airport. This is the perfect place for them to pick up jewellery as gifts for family and friends.”%%